Add-on-Con Wrap-up

Yesterday, despite the best efforts of a snowstorm in the South, I made it to the first ever Add-on-Con hosted at the Computer History Museum about a minute or two away from Mozilla’s office. The event exceeded my expectations and was a great experience.

It was a weird, great feeling being around so many people that spend their time working on add-ons and care about them as much as I do. Some of my thoughts about the sessions:

  • In the opening keynote panel on add-on business models, it was great to hear that our compatibility outreach with Firefox is helping developers and that being featured on AMO has such a positive impact on extensions.
  • Brian King gave a great talk on the state of the Mozilla Add-ons universe, covering the history of extensions in Mozilla, AMO, Mozdev, and a number of other topics.
  • I was unexpectedly part of the Add-on Distribution Strategies session panel, along with Rey Bango (Mozilla), Pat Buckley (WebMynd), and Alec Jeong (Cooliris). It was interesting to hear and talk about the journeys add-ons go through for better distribution and exposure, and reminded me how important metrics and statistics are to making those decisions. I have some follow-up notes on this and will be blogging about this more in the future.
  • The closing keynote was a browser vendor panel of Microsoft, Mozilla, and Google. I was very glad that the questions were all add-on related rather than a generic browser panel seen at other conferences.

One of the things that struck me about yesterday was that “AMO” was mentioned in every talk I went to without ever being defined. I usually always define it the first time I use it, but everyone at the conference seemed to know what AMO is, which was a very strange feeling.

Overall, the conference was a really great thing for both business folks and technical folks, and people on the add-on development side as well as people on the browser vendor / distribution channel side, especially for being its first year. I can’t wait until next year.