Last week I went to Barcelona to attend Mobile World Congress for the first time. It was incredible for several reasons, most importantly how all of our products came together to tell one unified story: the Web is the platform. You can’t talk about one of the products without it leading directly to the others: Boot2Gecko and Open Web Devices, Marketplace and apps, Persona, and Firefox. I’m excited about it, the conference was excited about it, the industry is excited about it, and Mozilla rocked the show despite it being our first time there.
Mozilla’s booths were in the App Planet exhibition hall along with many platform, commerce, and other software companies. There was a good vibe, especially compared to some of the other halls entirely dominated by hardware giants with multi-million dollar booths the size of a city block. I spent most of my time in Mozilla’s main booth giving demos of our HTML5 apps platform and answering questions about the Mozilla Marketplace.
At first, I wasn’t sure what to expect from 6-8 hours a day of talking and demoing, and was concerned that I wouldn’t have time to visit other booths I was interested in to learn about their products and how they might help our Marketplace. Booth duty turned out to be the best use of my time, as I learned a lot about the crowd’s perception of Mozilla’s offerings and HTML5 apps, and got to meet so many people with relevant ideas. By the time the last day rolled around and I had some time to stop and talk to other booths, all the companies I was interested in had already come to see me. (Though there was still reason to visit one.)
Here’s some of what I learned from my own observations and from talking with hundreds of people:
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Last Wednesday and Thursday I spoke for the third year at Add-on-Con. This year’s conference was notably different from the rest for a number of reasons, the biggest being a focus on apps. It certainly gave me a lot to think about, and hopefully I’ll have time to blog some of my thoughts on the topic of add-ons vs. apps.
Wednesday night’s Mozilla Social was a blast, so thanks to everyone who attended! And a huge thanks to the many people at Mozilla who were involved in our participation at Add-on-Con this year: Grace, Sara, Mayumi, Dan, Caitlin, William, Mary, Jane, and of course to our speakers Myk, Mark, Jorge, Boriss, Dave, and Jay.
Many people have already asked for my slides from my various talks, so here they are:
So much has changed since the last Add-on-Con and 2011 is already promising to be a very exciting time for add-ons, so I can only imagine what themes will surface at next year’s conference.
This Wednesday and Thursday, the Computer History Museum in Mountain View will be overrun with add-on developers eager to learn, collaborate, and network at this year’s Add-on-Con. I’ll be speaking at a number of sessions for the third year, and am looking forward to seeing familiar faces and first-time attendees.
If you’ll be attending (or even if you aren’t), be sure to join us after the first day’s training sessions for the Mozilla social from 5 – 9pm. Learn more and RSVP here.
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Friday and Saturday, I and a few others were at the BlogHer ’10 conference in New York to promote Firefox Add-ons to more than a thousand bloggers in attendance. I had a great time and think our presence there was very effective.
This is the second event I’ve been to where we’ve focused on getting the word out about add-ons to consumers, the first being last year’s Renegade Craft Fair in San Francisco. Almost all of my time is spent talking with developers and other technical people, so getting the chance to talk to real people who use Firefox and add-ons is fun and educational. I get to learn about things that aren’t obvious to normal users and the problems they encounter.
I spent both days of the conference in our hospitality suite answering questions, telling people about Firefox, add-ons, and Personas, promoting the new BlogHer Toolbar, and showing off Firefox 4 features. Our suite was packed with bloggers all day both days; I’d estimate we saw at least 600 people come through, most of whom we had personal conversations with.
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This Friday is Add-on-Con 2009, in its second year as the only conference dedicated to browser add-ons. It takes place at the Computer History Museum again in Mountain View, California, so I’m hoping the turnout is as good or better than last year. I was very excited when I first learned that Add-on-Con would happen again this year, as I had such a great time at last year’s event, despite having 0 hours of sleep the night before.
Mozilla will be participating heavily in the event again this year as a platinum sponsor and speaking at quite a few sessions:
If you’ll be in the Bay Area this week and are interested in add-ons, be sure to register for Add-on-Con before it’s too late! Even if you’re not going to Add-on-Con, don’t forget that we have an add-ons meetup at Mozilla HQ on Thursday night.
I’m looking forward to seeing everyone for great add-on events on Thursday and Friday!